This website uses cookies

What are cookies?

Cookies are short text files created by a web server and stored in your browser. When you return to the same website later, the browser sends the stored cookie back and the server retrieves all the information it previously stored on you. The vast majority of websites use cookies for their activity.

By law, we can only store cookies on your device that are strictly necessary for the operation of this site. We need your permission for all other types of cookies. We would be grateful if you could provide it to us to help us improve our site and services. Of course, you can change or revoke your consent to the use of cookies on our website at any time.

Settings

You can change your consents at any time using the button below.

Distribution

By location:

  • First party cookies – Their validity is limited to the domain of the website you are viewing. These cookies are considered more secure.
  • Third party cookies – These are placed using a script from another domain. Users can thus be tracked across domains. They are often used to evaluate the effectiveness of advertising channels.

According to shelf life:

  • Short-term (session cookies) – They are automatically deleted from the browser when you close it.
  • Long-term (persistent cookies) – After closing the browser, they remain, they are deleted only after some time has passed (this depends on the settings of your browser and cookie settings). You can also remove them manually.

By purpose:

  • Necessary – Necessary cookies help make websites usable by enabling basic functionality such as site navigation and access to secure areas of the website. Without these cookies, the website cannot function properly.
  • Functional – Functional cookies allow the site to remember information that modifies how the site behaves or looks. E.g. your login, the contents of the basket, the country from which you are visiting the page.
  • Analytical – Analytical cookies help the site operator understand how site visitors use the site so that it can optimize the site and offer them a better experience. E.g. Google Analytics, SmartLook, etc.
  • Advertising – Advertising cookies are used to track the movement of visitors across the website in order to show them only advertising that is relevant and useful to that person. All data is collected and used anonymously and cannot be linked to a specific person. E.g. Facebook Pixel, Google Ads, Sklik, etc.

Why do we use cookies?

We use the following cookies on our website:

  • Google Tag Manager – The service is only for easy management of tracking codes, it does not use any cookies and does not record any data.
  • Google Analytics – The service is used to generate non-anonymous statistics about the use of the website. The data processor of Písány on the basis of cookies is the company Google LLC.
  • Google AdWords – We use the AdWords platform to evaluate our campaigns and to anonymously target users who have visited our website. The processor of the data obtained with the help of cookies is Google LLC.
  • Facebook Pixel – We use the Facebook Pixel to evaluate our campaigns and to anonymously target users who have visited our website. The processor of the data obtained with the help of cookies is Facebook Inc., registered office 1601 Willow Road, Menlo Park, CA 94025, USA.

 

We never place sensitive or personal data in cookies. We can place a user ID in cookies, but this does not allow third parties to identify a specific person.

How to deal with cookies

  • Deleting – You can delete stored cookies in your browser if necessary. This option is usually located in the “History” of the pages visited.
  • Blocking – Browsers allow you to block the storage of cookies. In this case, the functionality of the site will be limited. You can find information about the settings for storing cookies in your browser on the website of the provider of the specific browser.